In the previous article, we discussed Google Ads and the types of campaign you can run under it. Note that you can use more than one of these in your marketing campaign, in fact, using more than one guarantees you a more effective campaign and better results.
Without further ado, let’s dive into the major benefits of Google Ads.
How Google Ads Work
Now that you know Google Ads and its types, you should know how it works. Before setting on the journey of creating a Google Ad campaign, you should outline the goals of this campaign. After being certain of your goal, you will determine whether you should deliver your ad to a global or local audience. Afterwards, you will tell Google what makes your business unique through images or three short sentences. Google will use this information to create an ad copy. You would then set your budget, through which Google will predict your company’s success. Then, you are set to go live!
Your product and services will appear on the top of SERPs to your target audience, bringing in more clicks and conversions, which will bring your business closer to fulfilling its set budget.
The Benefits of Using Google Ads
Google Ads is the best platform for lead generation and conversions. At least 50% of the people who click on your ad are ready to buy. They are not searching; they know what they want already and are fully prepared to get it. It is because Google ads allow businesses to bid on keywords with the highest purchase intent. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website. With a good persuasive landing page, conversions from this eager audience are guaranteed. Using a remarketing campaign, you can target people that have previously visited your website. Remarketing campaigns supercharge the already high-performing conversion rate of Google Ads, bringing in more conversions from old leads.
Google’s pay-per-click model, which allows you to pay only when someone clicks your ad, can help you get a high return on investment. However, it would be best if you first discovered which campaign works best for you by testing and tracking information that Google Ads has made readily available and detailed for advertisers about their campaigns. After you figure out the campaigns that best suit your budget and can give you a high return on investment, focus your attention and invest in it. The several pricing models (read about it in this previous article), CPC, CPM, and CPA, created by the Ads team, help you reach specific marketing goals while draining your budget the least. Overall, this will help you maximize your advertising ROI.
Asides being able to drive traffic and boost conversions, Google Ads is also a very effective tool for building brand awareness. Your brand is still being advertised to the users who do not click on your ad; they see it. It helps you reinforce your brand name, tagline, offer, and whatever you use your copy and extensions to showcase every time someone sees your ad, even if they don’t click. The more your ad is seen consistently, the stronger your brand becomes, bringing about trust, more prospects, and eventually conversions. You can also choose to prioritize brand awareness over focusing on clicks and conversion by showing your ads to a larger audience.
With SEO, your chances of appearing at the top of SERPs are very slim. You would have to build your website’s ranking organically over time, and in fact, some businesses never get to see their pages in the top position of a broad keyword search term organically. Google Ads is your chance to jump all the organic results and get to the top quickly. Google Ads also gives you all the information related to the results of each campaign, making it an intuitive and transparent system. Because of this, it is easy to analyze the progress of your campaigns, such as the ads clicked, the cost of clicks, and the keywords that website visitors entered.
Because of the transparency of Google Ads results, quality information is available to you as a marketer. Information on your campaign will give you an insight into what your market wants, how to improve your services and products, and how to reach more people.
With Google Ads, you get to decide how much you want to spend each month and adjust the budget based on the performance graph. When an ad performs very well, you can increase the ad spend on it to increase the desired results. You can also stop it entirely if you feel you are losing money. Google Ads is very budget-friendly and can be very flexible to any budget. It is why small organizations and businesses can also use the platform.
Why Your Business Needs Google Ads
In conclusion, why your business needs Google Ads can be attributed to its large reach and its authority among other search engines as the most powerful. If you take advantage of all Google Ads has to offer your business, you can develop a very successful campaign and boost revenue, sales, and brand awareness drastically.
Take the big step for your business’s success today and consult the Dik3n team to schedule a meeting on how to implement Google Ads in your online marketing strategy.