To grow your site better, checking its website traffic is a good idea. Plus, you can check your competitors’ website traffic too, to help you learn from them and optimize your marketing strategy.
This article will highlight 7 of the best sites for checking website traffic, the metrics to consider while doing this, how to analyze your website’s traffic, and why it is important to check website traffic. This article aims to reiterate the importance of checking the overall traffic of a website, and why you need to do this either by yourself or with the help of a digital marketer.

Why it is Important to Check Website Traffic
Checking your website traffic shows you the overall performance of your website. The data gotten from checking your website traffic will show you important information on where your traffic is coming from, how effective your digital marketing strategies are, and how visitors engage with your site.
Your website traffic will help you know how to improve your website and the current state of your website.

Why it is Important to Check Your Competitors’ Website Traffic
Analyzing your competitors’ website traffic gives you access to important information like the relevant keywords your competitors are ranking for, posts and pages that bring traffic for them, and the channels that are driving traffic to their website.
The advantage of having this information is that you can apply it to building your keyword research process, and content marketing strategy, implement more effective CTAs, and even more. Once you understand what makes your competitors get more traffic, you can apply this to your business also and start getting positive results.

Metrics to Analyse While Checking Website Traffic

  • Unique visitors: the total number of people who visit a website at least once in a particular period.
  • Bounce rate: the number of people who leave a website after viewing only one page.
  • Page views: total number of pages viewed on a website at a given period.
  • Average visit duration: the average amount of time every visitor spends on a website.
  • Organic search traffic: total number of people who visited a website through a search engine.
  • Top Traffic sources: any online channel that drives the most visitors to the site.

After knowing this, what then are the best tools to check the website traffic of your site and your competitor’s site?

Best Sites for Checking Any Website Traffic

  • SEMRush:

This tool has a broad suite of marketing solutions for online businesses, including their Traffic Analytics solution tool. It is the best tool for monitoring and analyzing the traffic of any website. SEMRush has free and paid versions. The free version allows you to view up to 10 traffic overview reports per day while the paid version allows you to view much more.
The overview tab provides metrics for the website you are viewing like total visits, unique visitors, pages per visit, average visit duration, and bounce rate.
Once you enter your competitor’s URL, you will get a detailed breakdown of their total traffic, like the volume of monthly traffic over time, the keywords that bring them the most traffic, and traffic distribution over time. This particular feature makes it feel like you are looking into their Google Analytics account.
Bulk Traffic Analytics is another amazing feature that lets you analyze traffic for multiple websites at once. You can add up to 200 websites and compile data into one report and export it to .csv.
You can gain more insights from additional traffic reports like audience insights (see the websites that the users of the competitor visit to gain a better understanding of their audience), traffic journey, and top pages (get a report of the top performing pages on your competitor’s website), and geo-distribution (the geographical location that drives the highest traffic).
The free trial version for SEMRush lasts for 14 days during which you will have free access to SEMRush’s full suite of 45 marketing tools. If you don’t wish to continue your plan after 14 days, you can simply cancel within 14 days of the free trial.

  • SERanking:

SERanking is an all-encompassing SEO tool that allows users to research keywords, track rankings, and check the website traffic of any site. What you get to see when you search for the traffic of a website while using this tool is an overview of the site’s paid and organic traffic per month, and the total number of keywords that the site ranks for.
It provides a detailed list of the site’s ranking keywords, its top performing pages plus a breakdown of its main organic and paid competitors.
You will also find a line graph showing the trend of ranking keywords and total traffic on the results page. This graph shows their progression over time.
SERanking has more features on its paid plan than its free plan does. It also offers a free trial of the paid plan for 14 days, to get you a taste of what using the paid plan feels like. There are three paid plans which start at $31 per month. To sign up, all you need is your password, name, email, and phone number. You only provide credit card details when you want to subscribe to a paid plan.

  • Similar Web:

This tool focuses only on website traffic analysis, unlike the two tools previously mentioned. It is an online traffic intelligence solution built to provide an in-depth analysis of visitors who visit a website and which channels are most valuable. It gives all the details of a website’s entire traffic strategy.
When you search for a website’s traffic you will find a traffic overview section. This section shows the global, country, and category rank for the website’s traffic. Stats like pages per visit, average visit duration bounce rates, and a geographic breakdown of the website’s traffic are also found in this section.
There is a referrals section where you see which websites are sending traffic to the sites and the popular exit destination when visitors leave the site.
The search section shows the website’s top-performing organic and paid keywords. The competitor’s section shows the website’s competition and similar sites.
The social section shows the social channels that drive the most traffic to the website and the audience section gives audience insights into the other sites that the website’s visitors also visit, and the other categories that they are interested in.
Similar Web has both free and paid versions, with a one-day free trial for its paid version, so it is advisable to plan on what you want to use this free paid version for, to get the most of it.

  • UberSuggest:

UberSuggest is an SEO solution designed to help users check competitor website traffic, do keyword research, and plan their content marketing. It is a straightforward and beginner-friendly tool that has both paid and free versions. The free version allows you to search three websites per day, while the paid version allows much more.
Type the domain of the website you want to search into the search field on the homepage.
A quick overview of the website comes up, including the total monthly organic traffic, the total number of organic keywords, a list of the website’s top SEO pages and keywords
UberSuggest has three paid plans available for individuals, small businesses, and agencies. These paid plans give you access to keyword ranking data and a historical view of the website’s traffic. Prices start at $29 per month and you need a credit card to sign up. However, you can just pay a one-time fee that lasts you for life.

  • Serpstat:

This site started as a simple keyword ranking tool but has now grown into a wide range of SEO tools for analyzing a website. It has many features and is quite easy to use; all you have to do is just enter the URL of the website and wait for Serpstat to generate results, which include site auditing, ranking tracking tools, traffic checking features, and backlink analysis.
Serpstat’s traffic analysis features give you useful data like paid and organic keywords that drive traffic, pages that get the most traffic, and the average number of visitors per month. You can also see the historical data of the site rankings, keywords, and traffic over time.
There’s the free plan, which doesn’t give you all the data available on a website’s traffic. You will have to upgrade to one of the premium plans which starts at $69 per month.

  • Google Search Console:

This is a Google-owned tool that allows you to analyze your search engine traffic by giving you the full picture of how your site is viewed by the search engines.
It helps you understand what keywords are bringing in traffic and what keywords you are ranking for by showing the number of clicks, impressions, CTR (click-through rate), and the average position of your keywords on search engines. You can also see what pages are indexed and check for errors. All this information can help in improving traffic to your site, like helping you to increase the ranking of your blog posts on search result pages (SERPs) for example.
The best thing about this tool is that it is a free tool. Once you add your site to Google Search Console, you can start viewing the data of your website.

  • Sitechecker Pro:

Sitechecker is a collection of SEO tools that are designed to help businesses improve their search performance. Some of these tools have paid pricing plans like Rank Tracker, Site Monitoring, and Backlink Tracker tools, it also has some free tools like its Traffic Checker.
Traffic Checker can be used to check the website traffic of any domain that you provide. Using the tool is also straightforward, all you have to do is just type in the name of the website and the results will load.
After the results load, you will find helpful traffic reports like traffic overview. This appears as a graph showing the total volume of traffic for the past 6 months. Engagements also show metrics for measuring site performance like bounce rates, average page visits, average visit duration, and overall visit per month.
Traffic by country shows the percentage of traffic that comes from other countries. Traffic by sources shows how much traffic comes from each channel and its percentage of total traffic. Top keywords show a list of the top 5 paid and organic keywords that lead visitors to the site.
Note that all the data from Sitechecker’s Traffic Checker is free, unlike some of their other SEO solutions.

Conclusion
Aside from these 7 sites, there are other good sites for checking website traffic. You can deploy whichever one suits your needs best. You can also use two or more at the same time, depending on your convenience.
And if you want to outsource it to experts to run for you, the Dik3n Team is here to serve you and answer all your digital marketing needs. Book a consultation here, right away!

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