Having a blog means that you have to do all you can to have the best and most effective SEO strategy. This article is about tips for creating that effective SEO strategy you are craving. While there are major rules guiding the success of an SEO strategy, there are some factors that can be overlooked but are very important determinants in the success of your search engine optimization strategy.
We have carefully collated these tips for you to apply to your marketing strategy. Go through them and make the best of them!
Contrary to what people think, linking other websites (especially your competitors) to the content that you put up on your website is a good SEO strategy because it shows that you care about your readers. Linking trackable traffic to your website makes your website a more valuable and scalable resource, according to Rand Fishkin.
One thing to note however is that you should only link to other websites that offer a lot of value. If possible, you can even notify them when you link them. They can also return the gesture by linking you back, thereby giving you more visibility. In summary, doing this shows that you have your reader’s best interests at heart and helps in forming a certain degree of trust between you and your audience.
The use of keywords helps in search engine rankings because it helps in determining how well a website answers the queries of its audience. Single keywords and long-tail keywords tell search engines what your content is all about. As a result of the impact that keywords have on search rankings, it is very important to carefully select the most effective keywords after thorough research. Metrics to consider during your research are:
Read more about Keyword Research here.
The essence of doing this is to track what is working and what isn’t. After defining your goals, you should use tools for web analytics like Google Analytics, and Google Search Console to help you track your SEO journey. Having these tools in place before you even start your journey is always a good idea.
A well-crafted meta description is very essential. However, a lot of people are not aware of this. It is the first part of your page that shows on search engines when your page comes up in the results for users. It often appears beneath the link and is more or less like a summary or introduction to what that page contains. If it isn’t well written, the number of clicks you would be getting would not be impressive.
Also, try to avoid using duplicate meta descriptions. Make sure the meta description gives a summarized idea of what can be found on that page. WordPress users can fix duplicate meta descriptions by installing Yoast Plugins or All-In-One-SEO Pack. After doing this, scroll down your WordPress editor page and add a unique tag and meta description.
Labeling your images with the most appropriate keywords is essential because users search for images on search engines with keywords. Search engines use keywords to create answers for image search queries that users ask. Google dedicated an entire section to image results on its SERPs.
This is why you should caption your images with the right keywords, to open you up to visibility on the image result pages too. However, keep in mind that in image SEO, relevance is more important than creativity. Always ensure that the keyword is relevant to the image.
At this stage of your business, you should have a marketing funnel after observing the purchasing journey of your customers, or you should have an idea of how your customers convert into paying customers.
A marketing funnel shows your customer’s transformation from the awareness stage where they discover your brand to when they become paying and loyal customers. Make sure that your SEO is in sync with every stage of your marketing funnel, to be sure that you are employing the best SEO practices applicable to your brand.
Abstain from changing your domain name regularly, if at all. Only do this on the occasion that it was needed. Your domain name is your identity in the online space, a change of identity can set your SEO progress back a bit and would take quite a little or a lot to get over with and get back in stride.
Avoid using complex-looking URLs; if your users cannot read your URLs easily, search engines would get more confused and have a harder time sorting through them. Sorting through and reading a long URL that has no numbers included in it, just dashes and words is better and easier than having one that has about 5 numbers in it. In addition, avoid ‘stop’ words in your URL like a, an, the, but, and in.
Be aware that these points are mainly little things that can be overlooked when creating an SEO strategy. However, they do make a lot of difference when in use, even if they are not major rules for creating the best SEO strategy.
A Digital Marketing Agency that knows their onions will know how to get the best SEO strategy, why don’t you try us at Dik3n Team? We offer affordable and reliable services for small and large businesses looking to increase traffic and conversions to their business. You can take a look at our portfolio to see previous partners we have worked with to achieve their digital marketing dreams.
On this note, we say ciao; see you in our next edition!