Online Reputation Management: Why Your Brand Needs ORM in 2023.
It is always important to be one step ahead of making a good impression online by getting ahead of situations and monitoring mentions online.
One advantage and disadvantage of the Internet is how easily accessible information is, whether good and favorable information or bad and destructive information.
Everyone has something to say and getting an audience to believe them is extremely easy. For this reason, it is important to take measures to safeguard against a negative review or unfavorable media attention and limit the damage it could wreak on your business.
Online Reputation Management (ORM)
ORM is all about monitoring and managing every activity a brand takes part in, to help shape the opinions of new and existing customers. Doing this will help in making the business appear to be reputable, reliable, and trustworthy.
The goal of ORM is to create a positive judgment of the brand.
Factors Used in ORM
- Owned media. This involves brand-based/created content, reviews, webinars, employee and customer stories, user-generated content, and so on.
- Paid media. It involves sponsored ads on search engine research pages and social media, native advertising, lead generation, and affiliate programs.
- Earned media. This includes PR, influencer marketing, and media relations
- Shared media. It involves organic social media posts, community service and partnerships, co-branding campaigns, and so on.
ORM And SEO
What appears in top searches on search engine pages matters a lot concerning how people view your brand. Users almost always search for brands they want to purchase goods and services from on search engines like Google.
An essential part of ORM strategy is making sure that when a search is done regarding your brand, only positive and the best results show up first. For this reason, it is important to be in control of search engine results as much as possible by taking ownership of what message is being passed across to your audience.
ORM is all about taking multiple approaches toward preventing and resolving any problems that might damage your brand’s reputation.
Social Media Marketing and ORM
Online Reputation Management has strong ties with Social Media Marketing because the main motive of ORM is staying active and engaged in social interactions and conversions about your brand. Online reviews are very difficult for brands to control, but most of the damage can be corrected not only by dominating search engine result pages (SERPs) but also by managing interactions and comments about your brand on social media.
There is software that helps with keeping track of your mentions, branded hashtags, or direct tagging of your brand on several social media platforms.
This software includes Mention, Brandwatch, Sprout Social, and BuzzSumo. They help you to monitor your customers’ concerns and refer them to the right help team to get their issues resolved as fast as possible.
Why Online Reputation Management is Relevant
- Manage Customer Relationship:
Customer relationship management can be very challenging. Managing your online reputation directly affects managing your relationship with your customer.
Unsatisfied customers or customers who have had a bad experience with your brand might not only stay away from your brand but also decide to leave a negative review online which would lead to a decrease in sales and affect the mindset of customers or aspiring customers.
One way to avoid this is to actively monitor your reviews and brand mentions. This way, you get to do a quick damage control and change the narrative before permanent damage occurs and also get to retain unhappy customers and get new ones at the same time.
- Understanding Customers: Being on the same page with your customers is even more important than marketing strategies and campaigns. Always be sure to effectively with issues relating to the topic of any online chatter about your brand first before other issues that might arise. It is important to not come across as insensitive to your customers’ opinions, complaints, and needs.
- Always be a step ahead: With proactive measures, plan for any possible problems and keep control of your brand’s story on SERPs and social media. Always keep in mind that your online reputation lasts forever; so be always careful to not jeopardize your brand’s reputation.
Conclusion
The mistake businesses make when it comes to Online Reputation Management is that they always wait for the ball to drop before taking action. Don’t wait for damage to be done, ORM should be an ongoing approach to building a healthy and trustworthy brand image. Conversations about your brand are happening every time, and the chances that they are unfavorable conversations will always be there.
Online Reputation Management is one of the best ways to always stay one step ahead of anything that might go south, making a great impression about your brand and taking control of your brand’s story.
Here at the Dik3n Team, we pledge our allegiance towards your brand by offering our services and professionalism towards assisting you to resolve your business’ needs. Why don’t you book a consultation today?
Thank you for reading this far, see you on our next edition!