To grow your site better, checking its website traffic is a good idea. Plus, you can check your competitors’ website traffic too, to help you learn from them and optimize your marketing strategy. This article will highlight 7 of the best sites for checking website traffic, the metrics to consider while doing this, how to…

Do you know what a marketing funnel is? Do you know the stages involved in a marketing funnel? What a marketing funnel does is describe your customer’s journey with you; from the first stage where someone learns about your business up to the stage where they purchase your products or services. It shows the conversion…

If you didn’t know that there are other search engines apart from Google then you need to read this, especially if you are looking for other great options. For this article, we have collated a list of 20 other good search engines that are reliable and efficient to use, and will also give you a…

Most beginners do not fully get the concept of Keyword Research. What this post aims to address in simple detail are: What is Keyword Research Elements of Keyword Research The benefits of Keyword Research Steps to take while researching keywords for your SEO strategy How to choose the appropriate keywords for your website This promises…

The focus of this article is on SMB (small-to-midsized business) owners who are trying to market their business through digital marketing. Through SMB Marketing, you can promote your business or brand digitally, while also gaining more leads and conversions. But to do this, you must first understand what the concept of SMB Marketing is all…

Contrary to popular belief, attracting local customers for your business grows it faster than when you pool all your resources together to attract customers globally. It can be daunting though; given that you are restricted to one location and one target audience, plus a lot of competitors concentrating on this audience also. Getting local clients…

As a job seeker, writing a CV is not an easy feat, especially if you want one that will stand out from the crowd. Whether you’re an experienced professional or you are just fresh out of college or university, preparing a unique CV is essential to landing your dream job. The good thing is that…

Planning an effective marketing strategy for your business involves thoroughness and a consistent focus, and as well must be digital because users and target audiences are always online and joining every new platform. Businesses must take advantage of this by building very detailed and rich digital marketing strategies, and regularly committing to fast-paced growth. It…

Beginners most of the time are confused about the difference between WordPress.com and WordPress.org and end up picking the wrong one for their needs. These two are not the same even though they have quite a number of similarities. WordPress is quite popular; powering over 42% of the entire websites on the internet. But despite…

Are you a business owner who is confused about creating a landing page or a website, or both? Or have you wondered what the difference between the two is? Or do you have no idea what a landing page or a website is? Well, without further ado, let’s dive right into it! What Is A…

The start of Digital Marketing began shortly after the advent of the internet in the 1900s and since then, there has been no doubt that it is the future of marketing. It has ushered in an era of marketing whereby more channels are introduced and the possibility of reaching thousands of potential customers at the…

In the previous article, we discussed Google Ads and the types of campaign you can run under it. Note that you can use more than one of these in your marketing campaign, in fact, using more than one guarantees you a more effective campaign and better results. Without further ado, let’s dive into the major…