The 3 Determinants For SEO: How To Get Found On SERPs

This write-up is not about strategies for SEO (click here to read about important tips for creating an effective SEO strategy), rather it will address three concepts site owners should always put in mind concerning the search engine optimization of their websites.

Tips and practices for a successful SEO strategy revolve over the years, as innovations and inventions pop up frequently. One moment, the holy grail is placing a lot of keywords in your blog content and you would watch the click-through rate of your blog rise dramatically, the next moment, it is uploading short 300-350 word content and you would get to see your website at the top of SERPs (search engine result pages). 

The bone of contention here is that the concept of SEO in content and digital marketing does not follow static rules like some other concepts. However, three pillars carry SEO. These three pillars are determinants of how effective whatever strategies are put in place, and they are: 

  • Authority 
  • Relevance 
  • Discovery

As a digital marketer, keeping these determinants in mind will help in whatever measures you take in your SEO strategies at any time, even in the future. Having these at the back of your mind will help in every SEO tactic taken in the present and the future. Let’s go into them right away. 


Strive towards being a voice of authority in your niche. Most content that stays on the top of SERPs (search engine result pages) is from highly ranked companies that are relevant in whatever niche they belong to. These brands are usually with high-quality and relevant content with maximum share value; meaning that users are always relating to their content, sharing and referring to this content across the Internet.

The ultimate goal of SEO is to have relevant content that is interpreted by the search engine in form of how users interact and share content on your website. This will make Google rank your page high on the result page. 

Being a voice of authority in your niche will not only push you to the top of SERPs (search engine result pages) but also make you a leader in your industry, which in turn will set you up advantages like a citation from other blogs, websites, and backlinks. This will help in increasing brand awareness for your business. Be sure to use original images with alternative tags in your blog posts, and having a comment section where users can leave comments is also a good idea as users like to feel heard. 


After being a voice of authority and your content ranks well enough on SERPs (search engine result pages), it is very important to keep that position by staying relevant. Remain competitive by keeping up with delivering great content for your users. Ensure that your keyword strategy is a step ahead of your competitor’s and that you keep updating your website to have a user-friendly interface. This will keep old visitors and also attract new visitors to your website. 

Also, be sure that the user-friendliness of your website applies to how clear and easy to navigate it is. Users must come to your website and have an immediate idea of your objectives, what to do next, and how to find what they are looking for. Having a page where call-to-actions and the key elements of your brands are easy to find will increase how many visitors convert and stay loyal to your brand. 

Keeping relevance in mind while drawing up top effective strategies for your SEO will lead to the type of positive result your brand desires and assist you to build trust-based relationships with your users.


The key to staying relevant is making your site easy to discover by potential clients and by search engines. The first step to being discovered is making search engines discover your site by using classic SEO tactics like using powerful keywords throughout your content and building on a collection of backlinks from other trusted sites. This can be in the form of Affiliate Marketing

One thing about this is that it takes quite a while to organically build your ranking on search engine pages, which can be both a good and bad thing. This can be a good thing because it allows you to dedicate your time to building your site such that it becomes a resource center for everything that you have to offer. This way, you have the opportunity to create a website that has your users’ and visitors’ best interests in mind; a website built to serve them to the fullest. It can be a bad thing because this has to happen organically and takes quite some time to achieve. 

Common SEO Mistakes To Avoid 

  • Regularly posting content that is not directly related to what your clients desire. Have a well-defined strategy based on concepts from your potential buyer’s journey in the marketing funnel. Read more about what a marketing funnel is here
  • Sharing content that isn’t yours. If you are doing this, ensure to quote the original owner.
  • Too many keywords on a website. Keywords define your niche; if there are too many keywords on your website, not only users will get confused but also Google. 


These determinants of SEO will not only help in shaping your SEO tactics but also help you put your goals in perspective and stay focused on them all the time. Every digital marketer needs to always have their goals perfectly spelled out before taking on any task, to ensure that all the  i’s are dotted and t’s are properly crossed.

Please feel free to comment with your opinions and ask questions below, we value your engagement. Thank you for reading this far!

Editor’s note: Kindly click here to book a consultation with a professional from our team; we will help provide solutions to your digital marketing needs! 

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