Social media management goes beyond hiring someone to post professional pictures or videos across your social media accounts. Yes you read that right; while posting good quality media is essential, it does not guarantee that your brand will gain the attention or engagement it deserves. To truly grow your brand, you need the expertise of a professional Social Media Manager who combines professional strategies and quality content to help your brand’s online reputation.
Let’s explore who a Social Media Manager is, why your socials need professional management, and how hiring a professional can make you save money and earn more!
WHO IS A SOCIAL MEDIA MANAGER
A Social Media Manager(SMM) is a professional whose job is to manage the social media accounts of a company or an individual. They specialize in:
- Using social media tools
- Working well without constant supervision
- Thinking outside the box to develop unique strategies
- Paying attention to detail
- Communicating excellently with your audience
WHY DOES SOCIAL MEDIA NEED MANAGEMENT?
Depending on what your target is i.e why you decided to create a social media account, your social media may need management for either or all of the following reasons:
- To increase brand awareness
- Maintaining consistency in tone, messaging, and media
- To boost your audience engagements
- For increased website traffic and conversions
- To implement effective social media management strategies
- To ensure a sense of organisation and professionalism
6 WAYS HIRING A SOCIAL MEDIA MANAGER CAN SAVE YOU MONEY
1. Performance tracking for making informed decisions
Unlike amateur handling, an experienced Social Media Manager tracks your account’s key metrics like views, reach, clicks, watch time, and conversions. By analyzing this data, they will adjust their social media management strategies to maximize ROI. This ensures that your money is spent effectively rather than wasted on campaigns that do not bring results.
2. Strategic planning of relevant content
Relevant content is as essential to your brand as oxygen is to the human body. Imagine what happens if a skincare brand keeps posting about household appliances. It wouldn’t get them any good engagement. Neither will it do any good to their brand reputation.
A Social Media Manager will save you money by planning ahead. This is done through creating a content calendar, planning posts strategically, and always ensuring that each post aligns with your business’ goals. This saves you money by focusing your resources on content that actually converts and brings you sales.
3. Engagement strategies
As a company or an individual that seeks sustainable growth, leaving your comments, shares, and DMs unattended can cost you potential customers. Engaging with followers is meant to build relationships based on trust which will turn followers into paying customers. A Social Media Manager will use insights and analytics to identify which engagement strategies work best, ensuring that your time and money are spent wisely.
4. Applying the best practices to avoid costly mistakes
Social media mistakes such as copyright violations or poorly timed posts can lead to account bans, legal issues, or a damaged reputation. An experienced Social Media Manager understands platform guidelines, trends, and best practices. This helps reduce the risk of blunders that could damage your online reputation or cost you money to rectify.
5. Targeted ads placement
Someone unaccustomed to social media management might continually skip over the targeted ad tool offered by social media platforms (e.g. Meta and X) because they are uncertain about how to use it. This means they would continue to target a general audience, with no idea of how best to reach their target audience.
However a professional at the helm changes things, won’t you agree? A Social Media Manager will help you launch targeted ad campaigns that reach the right audience, therefore ensuring you get the most out of your payment.
6. Consistent messaging and tone
Inconsistency in tone and messaging can confuse customers and make your audience skeptical about trusting your brand. If this happens and your brand’s identity is weakened, you may have to spend money to rebrand. A Social Media Manager ensures your brand’s voice stays consistent across all platforms, and all your content has the same tone.
IN SUMMARY
If you have tried your best to handle your company’s social media and it seems to not bring the results that you want, it might be time to take the back seat, and bring in a professional.
Our digital marketing services also include effective Social Media Management. Interested? Click here to get started today.
