Have you ever worked on something for so long that you started wondering if it was even worth sharing with the world? You keep improving it, fixing little things, and telling yourself that you’ll share it when it’s finally ready.…
If you have watched big multinational brands, or even popular local businesses in your area, you will notice that some of them have experienced moments they did not plan for. These moments could include comment section trolling, negative reviews, a…
For a long time, marketing focus has been on visibility, and converting attention into sales. But today, visibility alone is no longer enough. A brand can have great content, run ads, and still struggle to maintain a lasting relationship with…
Have you noticed how much searching online has changed recently? A few years ago, if you typed “bakery in Ikeja GRA” into Google you would have had to scroll through at least ten blue links to websites. Today, people ask…
You must have come across people that are almost always learning year in, year out. They buy courses, take free classes, and work through the course modules like they’re back in their undergraduate days. The question then is: Why do…
There is something admirable about people who know how to stay focused on their work, even when everything around them is distracting. They come to work, do what they are supposed to do, learn along the way, and keep improving…
There’s a hotel owner somewhere right now, checking the same logbook they’ve used for three years, and counting the rooms that should be full but aren’t. This is not happening because the rooms are bad or the location is wrong.…
“Put your customer first.” is something everyone that has a business has heard quite often. Many companies proudly describe themselves as customer-focused, customer-centric, and committed to customer satisfaction. While these qualities are important, they now raise an interesting question: Is…
There is a popular belief that people either love their jobs, or they don’t. In reality, the actual relationship we have with our work is hardly that simple. Just as people experience seasons in life, they also experience seasons in…
