Online conversations reflect what people care about, and what’s new. By paying attention, you can spot trending needs or demands, and tailor your products or services to meet them.
For most businesses that still trust their core strategy and values, a refresh is smarter because it carries lower risk, is cost-effective, and preserves the reputation and trust you’ve already built. With a refresh, you modernize your identity while maintaining familiarity.
Data collection is the heartbeat of successful digital marketing. Without it, your marketing efforts will be done based on guess work. And mere guessing doesn’t work for brands that want to grow and expand sustainably. What Is Data Collection? Data…
Remember when social media post captions used to be followed by tons of hashtags? Sometimes these hashtags were made up according to the direction of the post. Other times, they were simply copied from other similar or trending posts. The…
We live in a time where there’s simply so much going on for the average entrepreneur that wants to be visible on the internet. So, many businesses including SMEs now use at least one AI-enabled tool for content creation. Especially…
For small and medium sized businesses, social media is gradually coming into the light as a key tool for market research. New business owners are constantly trying to understand their competition and discover target customer’s needs. This post aims at…
What is a social media hook? A social media hook is anything (either an intriguing video clip, or a powerful combination of words) that acts as the bait to draw people to your content. It is whatever can make someone…
Seeing that mobile devices account for over 60% of global internet traffic, developers have to consider mobile-first optimisation when building. However, beyond optimizing layouts to fit a mobile phone screen size, mobile-first optimization still has a long way to go…
Content marketing, like every other aspect of digital marketing, requires carefully crafted strategies that can help businesses establish long-lasting connections with their audience. These connections have to feel natural, and not forced. This post aims to introduce six new tips…
