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It can be very counterproductive to be a jack of all trades. Quite often, this means distributing your resources across diverse channels, to reach different target audiences or even a general audience that might not pay off in the long run.  Choosing a niche means that you get to direct your resources towards a particular…

There is a very good reason why SEO should be your new best friend.  Imagine that you’ve built a fantastic website, written great content, and even set up your brand’s social media pages. But when you check your website traffic metrics, it’s just you, your team, and maybe a friend, who have engaged with your…

If you've ever found yourself staring at a blank screen for hours or trying to write in your journal but the words are not forming, it’s not your village people, and you are not alone. Every creative person, whether you’re an artist, writer, designer, or even a business strategist, must have experienced a creative block…