Imagine logging into your website one day only to find it filled with malicious content or worse, wiped clean! It's a nightmare that over 10 million website owners are subjected to yearly. If your WordPress website is not properly secured, it could be next! Whether you run a company, or you just work in the…
Social media management goes beyond hiring someone to post professional pictures or videos across your social media accounts. Yes you read that right; while posting good quality media is essential, it does not guarantee that your brand will gain the attention or engagement it deserves. To truly grow your brand, you need the expertise of…
pixelated email inbox icon with white and blue
Honestly, social media marketing, AI-driven content, and short videos have become most popular in the digital marketing space especially as technology is evolving really fast. But let’s be real: newsletters have been around since forever. You might be wondering, ‘Do people still read newsletters? Are they still effective?’…
Picture this: you come across an Instagram carousel that starts as a story. You look up at the owner of the post, only to find that it’s a company post and not an individual’s post. Hmmm, interesting. You read the first panel, and it hooks you so well, before you know it, you’re swiping till…
It can be very counterproductive to be a jack of all trades. Quite often, this means distributing your resources across diverse channels, to reach different target audiences or even a general audience that might not pay off in the long run.
Choosing a niche means that you get to direct your resources towards a particular…
There is a very good reason why SEO should be your new best friend.
Imagine that you’ve built a fantastic website, written great content, and even set up your brand’s social media pages. But when you check your website traffic metrics, it’s just you, your team, and maybe a friend, who have engaged with your…
If you've ever found yourself staring at a blank screen for hours or trying to write in your journal but the words are not forming, it’s not your village people, and you are not alone. Every creative person, whether you’re an artist, writer, designer, or even a business strategist, must have experienced a creative block…