We live in a time where there’s simply so much going on for the average entrepreneur that wants to be visible on the internet. So, many businesses including SMEs now use at least one AI-enabled tool for content creation. Especially for generating captions. We should ask: what does AI help with? What can’t it replace?
Many people assume that AI can just “do it all.” but the truth is: AI is not magic. In this post, we will show you what AI can do, and how you can use it smartly in your business.
WHAT CAN AI DO?
1. Speed up content creation:
In a month, you may need to juggle 20 Instagram captions, a handle of tweet ideas, and maybe 2 blog articles. To catch up, or simply get unique ideas that fit what your audience is, using generative AI tools works. You get ideas, and you get a clear structure. That’s a huge amount of time saved!
2. Ideation:
If you have ever had to create something, but seem to be in a slump, engaging generative AI can give you new angles. If you know how to prompt correctly, and tell it your specific needs, you could get the exact content you need.
3. Proofreading, and editing:
Grammar correction, and proofreading drafts are tasks that have to be done each time you create content. Generative AI can help you fact check and see if they align with your content goals.
4. Contextual help
Certain Generative AI can now effectively support local business needs. All you have to do is, to provide information about the geographical orientation of your target audience. It would help you infuse local language expressions that make your content sound more relatable. For example, if you ask for a short caption for a Nigerian audience, some pidgin words may be included.
WHAT AI CAN’T FULLY REPLACE
1. Emotion:
Human emotions are so unique that they can only be expressed fully when they are felt. AI can write sentences, but it doesn’t feel the way your own expression would. Only you can perfectly replicate the tone, the anecdotes, and the voice that resonates with your audience.
2. Cultural/local relevance
For particular content targeted towards certain local areas, cultural relevance is important. This could include slang, historical references, or cultural moments that AI might miss, especially in less popular languages. That’s why personal editing is still essential.
3. Relationship & trust building
Engaging directly with your audience by replying to comments, being empathetic when need be, and replying in the same dialectical tone with relatability, is something AI can help with, but not replace.
HOW TO USE AI SMARTLY FOR YOUR CONTENT
- To create social media captions, or generate hashtags
- To write product descriptions
- To write blog draft guides
- For SEO, editing, and proofreading
- To monitor trending topics and ideas
WHY YOU SHOULD USE IT FOR YOUR SMALL BUSINESS
- It delivers greater efficiency
- It prompts content consistency
- You will enjoy a creativity boost
- No more burning yourself out.
If you would love a fully hands-on approach to this, join our Telegram community for brands and SMEs that want to do better in digital marketing. In that space, we’ll support you, and teach free and paid classes on AI prompts, design workflows, batching techniques, and a lot of other helpful necessary topics.
