You must have come across people that are almost always learning year in, year out. They buy courses, take free classes, and work through the course modules like they're back in their undergraduate days. The question then is:
Why do people upskill?
For some, upskilling is a seasonal exercise. Something they do only when a…
There is something admirable about people who know how to stay focused on their work, even when everything around them is distracting. They come to work, do what they are supposed to do, learn along the way, and keep improving without feeling the need to prove themselves to everyone in the room. They may not…
There's a hotel owner somewhere right now, checking the same logbook they've used for three years, and counting the rooms that should be full but aren't. This is not happening because the rooms are bad or the location is wrong. It is because somewhere, someone is searching for a place to stay and they can't…
"Put your customer first." is something everyone that has a business has heard quite often. Many companies proudly describe themselves as customer-focused, customer-centric, and committed to customer satisfaction. While these qualities are important, they now raise an interesting question: Is being customer-focused enough anymore? What more does a brand need to stand out?
The markets…
There is a popular belief that people either love their jobs, or they don’t. In reality, the actual relationship we have with our work is hardly that simple. Just as people experience seasons in life, they also experience seasons in their careers.
For example, there may be times when work feels exciting and meaningful, and…
Consistently coming up with content ideas is a struggle to be honest. At first, content creation may feel exciting. You may be eager to share your thoughts online, but after a while, the pressure begins to build mentally. You may open your social media app or scheduling tool, stare at the blank caption box, and…
You may agree that remote work offers a lot of convenience, but beneath this convenience is a strain some remote workers ignore: the safety of their eyes. Ignorance where your eyes are concerned, may lead to symptoms like blurry vision, a slight headache, or that intense “I need to close my eyes for a minute”…
Remote work has given many workers around the world something they once dreamed of: flexibility. Bye-bye to long commutes, hello fewer office distractions, and the comfort of working in your own space. Remote work solves many problems, but it has quietly introduced another one; too much sitting.
Many remote workers move from bed to chair,…
unity of paper human symbol with colorful background
For a really long time now, marketing has followed a simple pattern: brands create products, promote them, and hope the right people will see and eventually buy. The focus has always been on visibility, but something has shifted.
Today, you can have great content, run ads, and still…
For several years now, digital marketing followed a familiar rule: if people wanted information, they would search on Google. So, businesses optimized their websites for keywords, fought for the top spots on search results, and built their entire strategies around traditional search engines.
Now, people are no longer searching only on Google. Instead, they are…
Social media moves so fast, that whatever a brand posts can be shared by multiple accounts and reach as far as 16 countries away. If this has been you, you may want to consider protecting your account by doing one necessary thing: disclaimers.
If you’re not using disclaimers where necessary, you just might be exposing…
If you’ve been posting on social media and it feels like people just kept scrolling right past, you’re not alone.
Many people begin posting, gather attention, then notice that their engagements drop as the months roll by. Attention is rarer now because people multitask across apps, notifications, and messages all at once. Studies even show…