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Author page: Ololade Agoro

WHY DO PEOPLE UPSKILL?

You must have come across people that are almost always learning year in, year out. They buy courses, take free classes, and work through the course modules like they're back in their undergraduate days. The question then is:  Why do people upskill? For some, upskilling is a seasonal exercise. Something they do only when a…

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CUSTOMER-FOCUSED OR CUSTOMER-OBSESSED? THE DIFFERENCE THAT DEFINES GREAT BRANDS

"Put your customer first." is something everyone that has a business has heard quite often.  Many companies proudly describe themselves as customer-focused, customer-centric, and committed to customer satisfaction. While these qualities are important, they now raise an interesting question: Is being customer-focused enough anymore? What more does a brand need to stand out? The markets…

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