WHY EVERY BRAND NEEDS A COMMUNITY, INCLUDING YOURS.
For a really long time now, marketing has followed a simple pattern: brands create products, promote them, and hope the right people will see and eventually buy. The focus has…
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SOCIAL SEARCH: WHY PEOPLE NOW SEARCH INSIDE APPS INSTEAD OF GOOGLE
For several years now, digital marketing followed a familiar rule: if people wanted information, they would search on Google. So, businesses optimized their websites for keywords, fought for the top…
WHY PEOPLE USE DISCLAIMERS ON SOCIAL MEDIA POSTS
Social media moves so fast, that whatever a brand posts can be shared by multiple accounts and reach as far as 16 countries away. If this has been you, you…
HOW DISRUPTING YOUR CONTENT STREAM CAN MAKE YOUR FOLLOWERS STOP AND LOOK
If you’ve been posting on social media and it feels like people just kept scrolling right past, you’re not alone. Many people begin posting, gather attention, then notice that their…