digital marketing | Diken David

WHEN SHOULD YOUR BRAND GET A REFRESH?

UncategorizedDecember 16, 202515Views 0Likes 0Comments

For most businesses that still trust their core strategy and values, a refresh is smarter because it carries lower risk, is cost-effective, and preserves the reputation and trust you’ve already built. With a refresh, you modernize your identity while maintaining familiarity.

WHY DIGITAL MARKETING CANNOT SURVIVE WITHOUT DATA COLLECTION

UncategorizedNovember 17, 202587Views 0Likes 0Comments

Data collection is the heartbeat of successful digital marketing. Without it, your marketing efforts will be done based on guess work. And mere guessing doesn’t work for brands that want to grow and expand sustainably. What Is Data Collection? Data collection is activity recorded in numbers. It is just like (and includes) engagement metrics —…

ARE HASHTAGS STILL USEFUL FOR BRAND VISIBILITY?

UncategorizedOctober 26, 2025108Views 0Likes 0Comments

Remember when social media post captions used to be followed by tons of hashtags? Sometimes these hashtags were made up according to the direction of the post. Other times, they were simply copied from other similar or trending posts. The intention of hashtag users was simply this: to make their posts gain more visibility. In…

HOW TO USE AI FOR SMALL BUSINESS CONTENT

UncategorizedOctober 20, 2025115Views 0Likes 0Comments

We live in a time where there’s simply so much going on for the average entrepreneur that wants to be visible on the internet. So, many businesses including SMEs now use at least one AI-enabled tool for content creation. Especially for generating captions. We should ask: what does AI help with? What can’t it replace?…

THE PSYCHOLOGY BEHIND SOCIAL MEDIA HOOKS

UncategorizedAugust 17, 2025479Views 0Likes 0Comments

What is a social media hook? A social media hook is anything (either an intriguing video clip, or a powerful combination of words) that acts as the bait to draw people to your content. It is whatever can make someone pause and take notice of your page, or a specific content from your page. Now,…

THE FUTURE OF MOBILE-FIRST WEB DEVELOPMENT: FOLDABLES AND AI

UncategorizedJuly 31, 2025121Views 0Likes 0Comments

Seeing that mobile devices account for over 60% of global internet traffic, developers have to consider mobile-first optimisation when building. However, beyond optimizing layouts to fit a mobile phone screen size, mobile-first optimization still has a long way to go with other mobile device formats, like foldable smartphones and AI powered web interactions. You may…

6 EFFECTIVE TIPS FOR CONTENT MARKETERS THAT ACTUALLY WORK

UncategorizedJuly 15, 2025153Views 1Like 0Comments

Content marketing, like every other aspect of digital marketing, requires carefully crafted strategies that can help businesses establish long-lasting connections with their audience. These connections have to feel natural, and not forced. This post aims to introduce six new tips for content marketers to use that actually work. 1. Identify your audience: Before you…