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What is a social media hook?  A social media hook is anything (either an intriguing video clip, or a powerful combination of words) that acts as the bait to draw people to your content. It is whatever can make someone pause and take notice of your page, or a specific content from your page. Now,…

Content marketing, like every other aspect of digital marketing, requires carefully crafted strategies that can help businesses establish long-lasting connections with their audience. These connections have to feel natural, and not forced.  This post aims to introduce six new tips for content marketers to use that actually work. 1. Identify your audience:   Before you…